Design DNA supplies hybrid and flexible computational design tools for complex, sculptural, architectural, industrial, product and furniture design.

Typically, projects range from private industrial design to where fine art meets state of the art production, refining product form and function and co-ordinating image branding and presentation.


  • Helping the end user investigate the full solutions envelope through use of interactive and adaptable parametric 3D and 2D modelling
  • Using parameters built from core functions and production constraints to highlight the most extreme solutions and most acceptable features
  • Delivering multiple product solutions and enabling adjustments relative to tailored and detailed design all the way to press, and into production
  • Defining and delivering collective commercial quality


  • Resourcing job specific skills and technologies from a network of production, manufacturing and design engineers from across the United Kingdom
  • Searching for tasteful function, form and craftsmanship within the parameters and tolerances of production
  • Offering design consultation and tools to tailor products to clients’ and users’ desires and needs
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