We were challenged to let the end user investigate the entire solutions envelope. With theory that "it's healthy to source a consensus on what is interesting and attractive". The pioneering co-creation process (in 2011) let the user control a products design DNA.

Click here to try the early adaptable online customisation tools, from a library of solutions pre-baked. (Scalable to a totally integrated approach with faster processing within the browser or app).

Placing power back into the consumers hands; "design through virtually making" is set to innovate commercial design, at a hand crafted bespoke level. Through stlye that requires healthy design DNA:

Skype - jo.sheridan

Twitter - @DesignSpöken

phone by request

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